Amplifying Harmony: Strategies for SJU to Foster a Vibrant Music Scene

Journalism writing and discourse Lab

Greetings! and welcome to our latest discussion. Today, we delve into the shared concern among performers and event organizers on how to enhance audience engagement and capture the hearts of attendees, a pertinent matter at St. Joseph’s University (SJU).

In a recent interview conducted, participants reflected on the challenges surrounding show attendance and attention retention. A repeated concern highlighted a barrier in language, particularly evident in the dominance of South Indian songs during SJU fests. This has led to a notable absence of opportunities for the inclusion of Northern voices or songs, prompting reflection on the event's inclusivity.
There were a lot of comparatives being made with other institutions, where the allure of famous singers at festivals is more commonplace. The question was raised, "Why can't our university attract performers like Vijay Prakash or Anub?" posed by a second-year student, echoing the desire for a more diverse and elevated cultural experience.

As of now, concerns were expressed about the struggle faced by smaller performance groups to secure stage time amidst the prominence of larger, more established groups. This imbalance, coupled with attendance challenges linked to participation levels, underscores the need for a more equitable platform for performers of varying statures.

In addition, students voiced a collective sentiment regarding the repetitive and biased nature of festival selections at SJU. A call for more innovative, surprising, and excitement-filled events has emerged, signaling a desire for a paradigm shift in the university's cultural programming to create a more dynamic and inclusive atmosphere.

“Our happy little group”